About Me

I've been creating digital products and services from scratch for the past 12 years. I build effective product teams focused on growing business. My domains: health, finance, productivity, and marketplaces. Simple app, Welltory, Formel Skin, Helpling.

I believe in data, but I know it lies. I believe in users, but I know they don't know what they want. I believe in AI, but I keep in mind that in five years we'll laugh at how primitively we used it.

I also believe in teams. Not the abstract "high-performing teams" from business books, but real people who need clarity, context, and space to do their best work. 70+ facilitated groups and a Gestalt approach taught me that good work starts with shared goals. Launching team dynamics is also part of my job.

I'm effective trying different roles: leading strategy, diving into operations, mentoring, building processes from scratch. The boundaries between roles are often blurry, and the most interesting things happen at the intersections.

I especially love doing something for the first time. Finding meaning, shaping an idea, bringing it to life — and doing it with people I want to work with. At Formel Skin, I launched a product from zero that helped close a Series A round.

My superpower is showing up where things are stuck and making them move. It's not magic, just pattern recognition: when you've seen enough different contexts, you start noticing where the bottleneck is. Then it takes patience, structure, and a bit of stubbornness.

Behind me are 15+ countries, fluent English and Russian, four years working in English-speaking teams, colleagues of eight nationalities. That kind of experience shapes a certain lens. You start to see that "obvious" isn't obvious to everyone — and that makes the work more interesting.

Meditation and yoga help me listen and focus. Photography teaches me to see what's already there. Art reminds me that not everything has to be useful — and that there are depths worth drowning in. Systems thinking somehow ties it all together, or at least creates the illusion of connection.

I love sailing.

I'm drawn to people who also live across multiple territories at once.

And yes, I keep building products, connecting different things into a whole, launching, exploring, creating, improving. Because it's interesting.

If you have a project, an idea, or just a feeling that "something could be done here" — let's talk